www.serindia.com

Serindia Publications specializes in the fields of Tibetan and Himalayan Studies, but also publishes books about Central Asia, Asian Art and Traditional Medicine.

E-COMMERCE
Customers can search Serindia's online catalog by title, author, keyword or ISBN. Titles can be added to the shopping cart or a Wish List for purchase at a later date.

When completing an order, the customer is offered two ways to purchase the contents of their shopping cart. One way is the standard checkout process, in which the customer is prompted for both shipping and billing information. This information is saved into an account for convenience on repeat orders. The second option is via a unique Print/FAX method, in which customers print an order form with their selected titles and subtotal pre-filled.

When developing the Serindia website, Thirdwave built several advanced features. The website uses Unicode, allowing the Asian characters used in many book descriptions to be rendered. Any title can be put on sale, thus reducing its price by a given percentage or amount. Discounts can also be created via promotion codes. Finally, customers have access to a special area online allowing them to manage their account.